Backlink gap tool
Find the Backlinks Your Competitors Have and You Don't
BacklinkDone is a backlink gap tool that lines up your domain against several competitors, finds the sites that link to them but not to you, and puts the ones linking to several competitors at the top. Then it shows which gaps are worth closing, and why.
| Site | Competitors linked | You |
|---|---|---|
| hrtoolboxhq.com | 4 of 4 | ✕ |
| peopleops.com | 3 of 4 | ✕ |
| remoteteamsdaily.com | 2 of 4 | ✕ |
| smallbizlist.com | 1 of 4 | ✕ |
Most competitors linked = closest to a yes. These come first.
Backlink gap analysis
Why the backlink gap is the fastest place to start
The sites that already link to your competitors have done half of your qualification for you. They cover your category, they link out, and they have a page where a product like yours could fit.
A backlink gap analysis finds those sites by comparing referring domains: who links to them, who links to you, and where the difference is. The trouble is the size of the difference. Compare yourself with a few established competitors and you can easily find hundreds of domains you are missing, most of which you should never contact.
BacklinkDone treats the raw gap as the start of the work, not the result. It prioritizes and qualifies the gaps until you are left with the ones worth closing.
How gaps are ranked
Not every competitor backlink gap is equal
The number of competitors a domain links to is the first and clearest signal, which is why BacklinkDone prioritizes domains that link to multiple competitors but not to you. Here is how to read the rest.
You are the missing entry
The domain covers your category and links to nearly everyone in it except you. These gaps are the most realistic to close and come first.
A likely fit
Worth a closer look. The linking pages often show whether the site reviews tools, keeps a list or simply mentioned one product once.
Check the reason first
Often a one-off: a customer story, a partnership or a personal connection. Worth pursuing only when the reason applies to you too.
How it works
How the backlink gap tool gets from 1,860 gaps to the 284 worth pursuing
In this example, a small HR software company compares itself with four competitors. The comparison finds 1,860 domains that link to at least one competitor and not to them.
Compare
Your referring domains and your competitors' are lined up in one matrix, so every gap is visible with the competitors it links to.
Qualify
Each gap is checked for relevance to your business and for a credible reason to link to you. Directories, off-topic sites and links a competitor earned in ways you cannot repeat do not make the list.
Prioritize
The gaps worth pursuing are ranked, with domains that link to multiple competitors first, and each one gets a priority.
- 1,860sites link to competitors, not you
- 690relevant to your business
- 284with a real reason to link to you
From gap to opportunity
Every gap worth closing comes with a plan
A checkmark in a matrix tells you a link exists. To close the gap you need to know what the linking page is, why it mentions your competitors and what would make it mention you.
For the gaps worth closing, BacklinkDone shows which competitors the site links to, why the site is relevant and the reason it could link to you. The backlink opportunity finder then adds the contact, the offer and the target page, and ranks the gap against the rest of your opportunities.
Why it is different
Link gap analysis without the spreadsheet
Most teams run a link gap analysis by exporting referring domains for each competitor, matching them in a spreadsheet and reviewing the result by hand. BacklinkDone keeps the useful part of that process and removes the rest.
The usual way
- One export per competitor, merged with lookups
- Hundreds of gaps with no ranking beyond a domain metric
- Every row reviewed by opening the site
- Rebuilt from scratch the next time you need it
With BacklinkDone
- One matrix for you and all your competitors
- Domains that link to multiple competitors prioritized first
- Each gap worth closing explained: why relevant and reason to link
- Gaps you pursue become tracked opportunities in your backlink management pipeline
FAQ
Backlink gap tool FAQ
What is a backlink gap tool?
A backlink gap tool compares your backlink profile with your competitors' and lists the domains that link to them but not to you. BacklinkDone adds the step most gap reports skip: it prioritizes the domains that link to multiple competitors, analyzes which gaps are relevant and realistically worth pursuing, and turns those into opportunities with a reason to link, a contact and an offer.
How many competitors should I include in a backlink gap analysis?
Three to five is a good range. With one competitor, every link looks like a gap. With a handful, the pattern becomes clear: domains that link to most of them are the ones that cover your category. Choose competitors that rank for the keywords you want, not only the companies you compete with for customers.
Why are domains that link to several competitors a priority?
A domain that links to three competitors and not you has already shown it writes about your category and links to products like yours. You are the missing entry. A domain that links to one competitor may have had a reason that does not apply to you, such as a customer story or a sponsorship.
Why focus on a short list instead of every gap?
Because most gaps are not worth closing. In a typical gap report many rows are directories, scraped pages, off-topic sites, inactive blogs or links a competitor earned in ways you cannot repeat. BacklinkDone's job is to turn a large gap into a small, prioritized list of the gaps worth pursuing, each with why the site is relevant and why it could link to you. The goal is the gaps worth closing, not the largest number.
What happens to a gap after I decide to pursue it?
It becomes an opportunity. The backlink opportunity finder adds why the site is relevant, the reason to link, the best contact, a recommended offer and the target page, and the opportunity moves into your pipeline where its status is tracked until the link is live.
Is a link gap analysis the same as competitor backlink analysis?
They overlap. Link gap analysis starts from the comparison: who links to them and not you. Competitor backlink analysis starts from the competitors: which of the sites linking to them are relevant to you and why they may link to you. BacklinkDone uses both views to build the same opportunity list.
Competitor Backlink Analysis
See which sites link to your competitors, which of them matter, and why they might link to you too.
Learn morebacklink opportunity finderBacklink Opportunity Finder
Turn thousands of backlinks into a short list of opportunities worth pursuing, each with a reason to link.
Learn morebacklink management softwareBacklink Management
One pipeline for every opportunity, contact, offer, target page and acquired link.
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Close the backlink gaps that matter
Compare your domain with the competitors that outrank you. BacklinkDone finds what they have and you do not, and shows which gaps are worth closing first.
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